Tarot Reading Branding Design

Branding Design for Caitlin Lally's Tarot Reading business. Upon working with Caitlin on her branding design the initial idea was to create a hand holding tarot cards, similar to a reading experience. She was able to choose the design she wanted for each card and specifics to the hand design. All of the elements in this design were designed separately (Tarot illustrations, hand, cloud) and combined for the final composition. The final design was translated to illustration with full name as well as an illustration with initials. All illustrations were drawn and stippled using an Apple Pencil and Apple iPad Pro to give a similar style to vintage tarot cards.