Just Peachy Fresh Juice Branding
People need to eat more fruits and vegetables. I was assigned to develop a new brand for a healthy fruit or vegetable, which I needed to apply to beverage packaging and an app design. I chose to do a peach and immediately began researching the fruit. After exploring many ideas for branding a peach beverage, I decided upon the name Just Peachy Fresh Juice. Just Peachy Fresh Juice is more than just a healthy alternative to sugary soda beverages. With no artificial flavors or sugar content, Just Peachy is able to provide a healthy alternative to children and adults of all ages. Containing pure fruit juice, Just Peachy captivates a lifestyle of health and well being over many of the sugary beverages that people fall victim to. The design is very soft, yet impactful with the Just Peachy Fresh Juice logo. By bringing a logo to life and giving it character, I am able to create a logo that is able to connect to people in more than a visual way. Just Peachy is about enjoying life and changing unhealthy habits, allowing the beverage to serve as a support team in your journey to enjoying a healthy lifestyle. In further development, Just Peachy would release many flavors, all of which have the combination of peach added. This would effect the pattern design, allowing different fruit logos to be paired with the peach pattern symbolism. Just Peachy will be advertised in many ways to gain the attention it needs from consumers. By advertising with social media apps, videos, and even music playlists, consumers are able to not only enjoy and consume the beverage, but find comfort and help in the support team that is Just Peachy Fresh Juice.