Just Peachy Fresh Juice Branding

People need to eat more fruits and vegetables. I was assigned to develop a new brand for a healthy fruit or vegetable, which I needed to apply to beverage packaging and an app design. I chose to do a peach and immediately began researching the fruit. After exploring many ideas for branding a peach beverage, I decided upon the name Just Peachy Fresh Juice. Just Peachy Fresh Juice is more than just a healthy alternative to sugary soda beverages. With no artificial flavors or sugar content, Just Peachy is able to provide a healthy alternative to children and adults of all ages. Containing pure fruit juice, Just Peachy captivates a lifestyle of health and well being over many of the sugary beverages that people fall victim to. The design is very soft, yet impactful with the Just Peachy Fresh Juice logo. By bringing a logo to life and giving it character, I am able to create a logo that is able to connect to people in more than a visual way. Just Peachy is about enjoying life and changing unhealthy habits, allowing the beverage to serve as a support team in your journey to enjoying a healthy lifestyle. In further development, Just Peachy would release many flavors, all of which have the combination of peach added. This would effect the pattern design, allowing different fruit logos to be paired with the peach pattern symbolism. Just Peachy will be advertised in many ways to gain the attention it needs from consumers. By advertising with social media apps, videos, and even music playlists, consumers are able to not only enjoy and consume the beverage, but find comfort and help in the support team that is Just Peachy Fresh Juice.

Just Peachy Fresh Juice logo. While not all days are not the same, turn to Just Peachy Fresh Juice to provide a healthy and happy lifestyle for all to enjoy.

Just Peachy Fresh Juice will come in numerous flavors, all of which would be paired with the peach symbolism to express beverage combination choices.

100% fresh fruit beverages with no sugar or artifical flavoring. A healthy alternative to soda and energy drinks that teach consumers how to enjoy and become part of a healthier lifetsyle.

Just Peachy Fresh Fruit "strawberry and peach" can designs.

6-Pack can packaging for Just Peachy Fresh Fruit "Strawberry and Peach" beverage.

Continue to stay healthy with Just Peachy motivational playlists and start your day off with a variety of selected music that will inspire, motive, and give you the dtermination to avoid unhealthy beverage and meal decisions.

Just Peachy Fresh Juice also provides educational videos and podcasts to teach consumers how to enjoy a healthier lifestyle. Videos are created for all ages that explain the joys and benefits of having a healthier lifestyle and how easy it is to maintain.

Stay connected with Just Peachy Fresh Juice on social media to discover new products, promotions, and prizes within the brand.

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