TIMBER Typeface Design and Branding Series

At the request of my Advanced Graphic Problems I class, I was to design a typeface out of non-traditional materials. I needed to be able to identify the non-traditional material and at the same time form readable letters. The typeface needed to contain all alphabetical letters and numbers 0-9. I was able to create my typeface "TIMBER" out of small wooden logs and pieces to create forms. I wanted each letter to have a sense of "flow" to them by arranging their layout with different log sizes. This allows each letterform to appear as if the small pieces were once connected to the bigger logs. I placed my typeface on a porcelain background which allowed the color and texture of the wood to remain dominant in the design. Building each letter and number form with the logs, I was then able to shoot forms with my Nikon D5100. Timber is a very soft, natural san-serif typeface which is helpful in giving designs an earthy and organic feel. This is demonstrated through my created ad series for TIMBER - Men's Outdoor Apparel. Timber is crafty, bold, and even very adventurous, Explore the great outdoors with TIMBER.

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