Personal Logo and Branding

My personal branding identity was created in regards to representing myself, as a graphic designer, to clients, consumers and viewers to share my work. The logo was created from an abstraction of the typeface Middle Saxony Text. With the pairing of initials I wanted to allow both letters to become unified in form and design. I was able to reflect the lowercase ‘m’ to give both letters a unified shape, instead of using the letter ‘w.’ I love the gothic letter influence on the design, with the foliage giving the logo a sense of beauty and elegancy. The identity also sticks with a simple two-color scheme which combines a warm orange and black pantone. This color combination will be of major influence to all sites of personal design. With the combination of a logo and color palette, I was able to embrace these features in designing my personal portfolio website. The site will be contain my online digital portfolio of projects demonstrating my skills as a graphic designer. The site is able to give immediate attention unto the initialed logo and have a stylish color scheme representing my color palette. This identity design will be used to advertise my skills and talents to clients and consumers. This identity will be used onto any designs of personal reflection, portfolio and used as a watermark for posting artwork online. Mwashausen.com