Upon the announcement of the local music festival, LouFest 2018 canceling, the Kranzberg Arts Foundation had already begun developing a music showcase that would give artists who were supposed to play at LouFest a venue and timeslot for their performances.
I worked with the foundation on developing "The Sound of St. Louis Showcase" branding. This included a design translation for poster, handouts, sponsor screens, social media, menus, and billboards. I would further my creative role by also shooting photography for the event for documentation throughout the event date. These photos would be used within social advertising as well as ad designs. All photos were shot on my Nikon D5100 and edited within Adobe's Camera Raw.